LOFG earlier today announced the release of Collection 06.
Hear more about the drop straight from LOFG founder Nick Ilias;
"I'm so excited to write to you about our upcoming collection launching on Sunday 08.09 @ 9am AEST / Sat 4pm LA.
This collection may be smaller compared to our previous releases, but it signifies our fresh direction. Throughout the year-long journey of crafting our shorts, experimenting with various polo shirt designs, and countless samples, we have established the new cornerstone for LOFG's future.
Collaborating with Ben Boskovich (of Esquire magazine/Skratch) as a design consultant in 2023, we discussed what we didn't like with the current trend of golf attire, and from that, we built our foundation. The collection began as a mere sketch & has now blossomed into something that fills us with pride.
I hope you enjoy the collection as much as we enjoyed creating it. The future is bright!"